Roundtable discussions aimed towards growing long-lasting relationships with other influential leaders across the US
Research-driven thought leadership on people experience design and strategy tailored, tailored towards the workforce of 2022
Best practice collaboration to equip your organization with people-improving factors to succeed this year
We'll keep things fairly informal, but will make sure to cover the following:
Introductions and a brief spotlight on Laura Fu, Head of Revenue Operations & Strategy at DevRev (a $1B+ AI unicorn), to stage the conversation.
Group roundtable debate focused on how CROs are balancing investment in AI/tooling with developing problem-centric rep skills, manager-led coaching, and a buyer-first operating system to drive consistent performance and predictable growth.
Q&A and peer collaboration where leaders compare what is actually working to turn tech stacks and training programs into a scalable GTM performance system their teams can run every day.
Laura Fu is the author of Designing for Excellence: Sales Enablement in the AI-Native World and the host of The State of the AI Union, where she makes AI practical for operators, leaders, and builders. With nearly two decades across startups and global SaaS, she has led go to market transformations that bring clarity, speed, and discipline to high performance revenue teams. She brings a global perspective from building and scaling teams across the US, Japan, Singapore, and Brazil. Outside of work, Laura is a classically trained chef and a proud mom of four who loves mise en place and designing calm, high performing environments under pressure.
Celeste is a Gap Selling–Certified Training Partner and the co-founder of Sales On Tap, working with underperforming sales teams to lift win rates and drive revenue through a Problem-Centric™ approach. With 18+ years of experience leading hospitality sales teams, she now trains sales teams across multiple industries on how to diagnose business problems, quantify impact, and drive measurable revenue outcomes. Her awards and accolades include Manager of the Year for Marriott, Sales Director of the Year, the Triad Business Journal 40 Under 40 Award, the GOAT Award, and being named one of Denver’s Top 15 LinkedIn Trainers in 2023. Celeste’s work focuses on uncovering the business problems that stall revenue growth and giving teams the skills, coaching, and reinforcement to fix them. She’s known for her straightforward style and her ability to take a team from “lots of activity” to measurable, predictable outcomes.
Shawn Sease, Professor of Cold Calling, leverages over 30 years of outbound sales experience to enhance efficiency and effectiveness in sales teams. He focuses on creating genuine interest, improving discovery processes, and positioning sales professionals as strategic partners in long-term growth goals. Shawn's approach counters the over-specialization of sales roles and avoids short-term tactical wins that lead to strategic defeats.
His expertise ensures every interaction leaves both parties better off, regardless of business outcomes. Outside of work, Shawn is a former USMC parachute rigger, skydiver, SCUBA diver, Master Brewer, and acoustic guitar enthusiast. As a dedicated single father and grandfather, he lives by the Platinum Rule: treating people how they like to be treated. Shawn is committed to personal growth and building a positive community, always striving to be someone others enjoy being around.
ASG understands the true root causes to the key problems behind long sales cycles. We know the difficulty of growing or maintaining your ASP and what impacts your win rates and why it’s difficult for most organizations to maintain a 30% win rate or better. Most importantly, we know how all these challenges impact the ability of sales organizations to make quota and accelerate sales growth.
We help GTM Organizations align with how today’s buyers buy – giving you confidence in your sales motions, your forecasts, and your revenue objectives. Most firms train reps how to sell. We build the problem-centric operating system that ensures they can.
